Dr. Simon Choi founded the firm in 1997, establishing one of the earliest China-focused law practices serving international businesses. With nearly three decades of experience, he has guided thousands of foreign companies through the complexities of Chinese business law, from company formation to complex dispute resolution.
His practice spans corporate law, cross-border M&A, intellectual property, and international trade. He is known for his deep understanding of both Western business expectations and Chinese legal realities, making him a trusted advisor to multinational corporations, SMEs, and entrepreneurs entering the Chinese market.
On the family side, Dr. Choi oversees the firm's most complex cross-border matters — divorces involving business empires, multi-country estates and succession planning for internationally mobile families — and reviews the firm's family-law guides.